Why You Should Start a Blog
Did you know that there are a lot of plants in Amazon rainforest that are loaded with toxins. So animals hacked out a way of dealing with that kind of problem, they eat clay, a soil-like substrate that claims to eliminate toxins of the leaves they eat and provides trace minerals required for nutrition and vital to good health. Salt is not a ready commodity in some parts of the Amazon because it is constantly washed away by heavy showers, and clay pits are natural mineral springs containing salts that are especially important to mammals, birds and predators. Lounging on the bank, digging out and licking at clay subsoils with an audible enjoyment they extract their supplies of phosphorus that helps them regulate a pH-level in their digestive system.
Now, this is not to say that your readers should lick their computer screens, you can do that if you want, you know, I lay no embargo on anybody's desire to do it, but I can state quite definitely that you would rather want them to look at your blog as an excessive source of important nutrients to keep coming back for.
A blog is a relevent marketing instrument, but content marketing is a bit of contradiction in terms. Everyone thinks of marketing and sales as mutually interchangeable in recognition, identification and purpose. Actually, that is not strictly true… Sales is the process of encouraging a customer to buy something while marketing is an eye-level shelf position of the products not for the sole purpose of selling your stuff but for the purpose of raising a people of customers as an extension of telephone selling. They go to your blog because they want information so give them this information away for free. You've got to feed the people somehow - that's what we're here for.
Show willingness to write about what you already own, what you gonna do next, divide up and share it out regularly on your blog so your readers know where to find the station called solutions to issues. Stick around long enough and you’ll develop a two-pronged campaign to woo potential customers who are aware of your product or service, but don’t jump into unsolicited advertising sent in on spec. Who's to know maybe they’re not ready to buy yet, but at least your brand will be in strong position to negotiate a deal, and they likely to spread your site to other people who are ready to do that.
Search engines are ranking you.
There is no way to measure how much of cunning and useful information is out there. Every year, a proportion of the entire contents stored in the history of the world wide web doubles, and it grows rapidly in size, intensity and importance. So how can you stand out in a crowd tapping into a universal reservoir of information?
When you create a blog post, the search engine robots process your content through special automated ranking algorithms. In order to achieve a higher ranking for your blog you need to be strong in spelling, punctuation and grammar, and if website visitors like, share, or comment on your blog posts and other pages, you get organic, high-quality traffic.
Search engines also target for important thematic keywords that stand out as being of great significance because searchers are looking for them. The assessment routine may vary widely, depending on the relevance of those words used on your website it will either drive up your blog or rule you out of a contest based on frequently repeated phrases and opinions or showing a lack of originality. Before you start a blog it is important to get the coals white-hot, you know, or like in our example, prepare a fresh crumbly brown clay commodity by mentally searching for a suitable food source for your potential customers, having a clear idea of what their eating habits are like some specific repetition of words, phrases, or sentences that they might search for in order to find it.
Mind what you're on about. Your content is meant to explain its purpose and give original, factual and interesting information, relevant to what you are doing and what readers often and innocently want. It is as well to keep in mind that pages of content are worthless if there is no structure, navigation or logical sequence. You may certainly insert multiple keywords and use popular search engine topics and terms, but if your content isn’t good enough to have the right qualities to fulfil these requirements, it won't matter how well you are ranked by search engines coz nothing will come out of it. But since blogging isn’t that easy, search engines are rewarding your time and efforts. If your website succeeds in getting into a position at the top of the first page of search results, you receive 95 percent of organic Web traffic. The more traffic your blog obtains, the more engaging and relevant its content is.
How often should you publish blog posts?
Taking plenty of exercise can be of great benefit. Blogging is like exercise, the more regular repeated and consistent it is the more satisfactory results you gonna get. Yeah, so the more you write the better writer you will become trying your best all round, never mind the increased amount of web traffic, conversions and stuff. But take it easy though! It would be a good idea if you could post three or four times a month. Anyways do as many as you know you can do well and don't overwrite yourself. Content marketing is an important part of running your business, no doubt about it. But you don’t want your next blog headline to be “How I Destroyed my Business by Spending Too Much Time on Blogging, right? Time is a valuable resource it costs a precious sight more than anything money can buy, so spend it wisely.