Android or iOS - which mobile platform should you choose?

Android or iOS - which mobile platform should you choose?

When you flash on a great app idea, you want to create it everywhere for any device possible - iPad, iPhone, Android, desktop, laptop. And yet, it would be better to break out of encirclement and choose one platform in order to build a great native experience.  

Take for example the Instagram experience, it started working on iPhone in 2010, became popular and reached up to more than 30 million users in just couple of years. Even though Instagram had good prospects and demonstrated an immediate embodiment of application, the Android version was released two years later. There might have been a laundry list of possible reasons to do that, but the main reason behind new-found success was that Instagram wanted to be based on the experiences produced by only one platform. Instagram was specifically focusing on the iPhone experience to make it as acceptable as possible, and only then to start thinking about other platforms.  


I can't help feeling how terribly complicated it would be to create a cross-platform mobile application for both iPhone and Android devices. Developing a native mobile app is not going to be an easy task either. If your haven’t yet published your application in the market, then you're probably still assembling or adjusting some features and designs that quickly provide an online presence at a very low cost. So, it will normally spare your time and money if you choose Native Mobile App Development while you're still working things out. The thing is that scattering around many different platforms and devices can be really money-sucking. Stick with one platform, one device, make it work, then branch out into a new type of product.  

Now it's time to choose between two evenly matched candidates for development - Android and Apple iOS. The two companies intellectual property makes up 90% of the global smartphone market. Despite the fact that Android actively reigns market share at over 80% Apple iOS controls the profit share, making 85% more revenue for app developers. On top of it, Apple users are more dependable than Android users, which means that Apple users are more likely to stick with Apple instead of using a different operating system.  


If your target market is Asia, Africa or South America you would normally choose to use Android. While Apple centers around the premium smartphone market segment and customers with higher rate of income, Android is focusing on getting massive adoption rates.  

If you look forward to make money through in-app purchases or charging card directly through your mobile app - Apple shows to good advantage. With in-app purchases, Apple makes 50% more sales than Google does from Android and is more likely to rack up profits in each coming month. Besides, iOS users are more predisposed to make in-app purchases than Android users.  

If you're building a shopping app Apple would be the best thing. iPhone users are more inclined to browse online retail sites than Android users.  

If you're going to build a paid app or app with in-app purchases it would be advantageous to use Apple. Apple users are a large identifiable group within a market with the buying power almost five times greater than that of Android users. That's the reason why mobile app developers have been found to focus their attention on iOS first.  


It doesn't make any difference if you decide to build for Android or Apple iOS mobile devices, the cost of production capacity will be quite the same. For certain Android products however, the cost to build the same app can jump higher because of a large quantity of Android devices as opposed to Apple.  

It's high time you got down to work and weighed up the advantages and disadvantages of both Android and Apple operating systems. Android enables you to gain a much broader audience but Apple's audience is more engaged and reliable. You need to make a decision on the spot, which platform is best for you in particular circumstances.